“Come with a vision.
Leave with a world.”
Meet,
CB INGRAM
CB is a strategic advisor and multidisciplinary creative director working at the forefront of hospitality, wellness, and culture. He partners with developers, investors, and founders to unlock value through concept innovation, experiential design, and elevated storytelling, guiding projects from early vision through to fully realized, market-defining brands.
With more than 15 years of experience, CB has built a reputation for shaping next-generation hospitality and wellness concepts that resonate both culturally and commercially. His expertise lies in translating the growing demand for wellbeing, connection, and meaning into tangible, revenue-generating experiences, positioning him as a trusted voice in the evolution of modern wellness within hospitality. From social wellness clubs to integrated lifestyle environments, he understands how to create spaces that foster transformation, community, and long-term brand loyalty.
CB’s approach is rooted in narrative. He builds brands from the inside out, aligning strategy, design, and guest experience into a cohesive story that drives both emotional engagement and financial performance. As a creative director, he leads multidisciplinary teams of architects, designers, operators, and collaborators to execute with precision, ensuring that every detail reflects a unified vision.
His portfolio includes award-winning hotels, restaurants, and wellness-driven concepts such as The Restoration Hotel, Dream Hotels, Dream Nashville, Dream Hollywood, Unscripted Hotels, Chatwal Lodge, and a range of original ventures spanning food, beverage, and lifestyle. Notably, Hyatt acquired brands and concepts developed under his leadership in a transaction exceeding $300 million, underscoring his ability to create assets of significant enterprise value.
Equally fluent in both physical and digital environments, CB operates with an editorial mindset, curating experiences that feel intentional, culturally relevant, and enduring. Whether developing new brands, repositioning existing assets, or advising on mixed-use revenue strategies, he brings a rare balance of strategic rigor and creative intuition.
Currently, CB is an operating partner and developer behind The Den Ritual, a next-generation social wellness club opening in Austin in 2026. The project reflects his deep commitment to the future of wellness, where hospitality, ritual, and community converge to create transformative human experiences.
MY MEDIUM IS VISION. MY OUTPUT IS EXPERIENCE.
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MY MEDIUM IS VISION. MY OUTPUT IS EXPERIENCE. *
HUMAN CARE IS THE THROUGH LINE
Everything begins with people.
Hospitality, to me, is ultimately an act of human care. I design brands and experiences around how people connect, gather, restore, celebrate, and feel seen. That human lens informs every decision—creating places that aren't simply beautiful or commercially relevant, but meaningful.
I CREATE EXPERIENCES, NOT JUST SPACES
I think about how people will feel.
A beautiful space is only the beginning. I consider the entire journey: what someone sees, hears, touches, tastes, discovers, and remembers. Design, programming, partnerships, service, music, scent, food, content, and culture become tools for creating experiences people want to return to, talk about, and feel part of
MULTI-DISCIPLINARY BY NATURE
I see the whole picture.
I move fluidly between brand, design, hospitality, culture, and storytelling—thinking simultaneously about the physical and digital worlds. From the architecture of a space to the identity, content, and smallest guest touchpoint, I connect disciplines around one clear vision so the brand feels cohesive everywhere it lives.